article originally written and hosted by: Orbus Company

There are many reasons why trade shows have been effective for companies of all sizes for the past 80 years. Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles.

20 REASONS WHY TRADE SHOWS WORK FOR THE EXHIBITOR:

Trade shows provide Exhibitors with the opportunity to meet clients & prospects & decision makers face-to-face to:

  • Generate leads & drive incremental sales
  • Solidify relationships with current customers
  • Establish relationships with prospects, key target markets & the media
  • Shorten the sales cycle
  • Introduce & promote new products to a new or existing market
  • Enhance brand & product visibility
  • Educate & demonstrate new uses for existing products
  • Obtain feedback on new & existing products
  • Learn the latest industry trends
  • Gain competitors insight
  • Conduct competitor & market research
  • Network with key industry contacts and key opinion leaders
  • Learn more about the industry they support
  • Have a presence in the industry
  • Gain exposure in new markets
  • Find personnel to grow your company
  • Build sales force moral & foster camaraderie
  • Demonstrate your commitment to a marketplace and your clients
  • Identify new business opportunities
  • Reinforce & test marketing strategies

 

10 REASONS WHY TRADE SHOWS WORK FOR THE ATTENDEE:

Trade shows provide Attendees with the opportunity to:

  • Purchase products at discounted prices
  • Conduct research to ensure you make the best purchase decision
  • Establish relationships with key vendors
  • Learn latest industry trends & technologies
  • Gain insight into what others in your industry are purchasing & why
  • Learn from industry key opinion leaders
  • Discover new products
  • Compare competitive products side by side
  • Meet the people only known previously via phone/email
  • Have the chance to use a product before purchase

 

When evaluating whether to exhibit at a show or not, consider how your presence – or absence – at important trade shows affects your business. Trying to save a few dollars today could compromise business tomorrow.

Download the Trade Shows Work logo package.

 

SUPPORTING RESOURCES

Trade Show Exhibiting in a Challenging Economy
The Importance of Trade Shows
Dollars and Sense: Why Trade Shows Really Work
The Value of Trade Shows Increases with a Plan (PDF)